Get your business recommended by AI search.
AI search optimization makes your business easier for ChatGPT, Perplexity and Google AI Overviews to understand, cite and recommend. It is also called generative engine optimization (GEO) and answer engine optimization (AEO). This guide explains how to get recommended by ChatGPT and what AI search optimization services cover.
01, DefinitionWhat is AI search optimization?
02, PlaybookHow do I get my business recommended by ChatGPT?
- 1Make entity information clear. State your business name, location and services plainly.
- 2Publish question-and-answer content. Answer real customer questions directly in language AI can quote.
- 3Add structured data. Use schema markup to label your business, services, articles and answers.
- 4Keep pages fast and clean. Clear HTML, useful headings and fast loading help systems access your content.
- 5Build consistent brand mentions. Keep your business details and expertise consistent across the web.
03, MechanicsHow does AI search optimization work?
04, DifferenceHow is ranking in AI search different from Google SEO?
05, CoverageWhich AI assistants does this cover?
- 1ChatGPT. The most used assistant, and the anchor of most AI search behavior today.
- 2Microsoft Copilot. Built into Windows, Edge and Microsoft 365, answering from Bing's index.
- 3Google Gemini. Google's assistant, increasingly woven into search and Android.
- 4Google AI Overviews. The AI answers at the top of Google results themselves.
- 5Perplexity. The research-focused engine that cites its sources on every answer.
- 6Claude. A fast-growing assistant used heavily for research and work tasks.
- 7Grok. The assistant inside X, answering with live web and social context.
06, ServiceWhat do AI search optimization services include?
- 1Entity and structured data work. Schema markup, consistent business information and profile signals that let engines verify who you are.
- 2Citable content. Pages restructured around direct answers, real facts and quotable formats instead of marketing filler.
- 3Technical readiness. Fast, clean pages with crawler access configured so answer engines can actually read the site.
- 4Ongoing monitoring. AI engines change their sources and behavior constantly; the service includes watching those shifts and adjusting.
AI search is new; staying ranked through change is not. We have spent 25+ years adapting websites through every major Google shift, and we track ChatGPT, Perplexity and AI Overviews the same way. When the rules move, your site moves with them, and the leads keep coming, without you having to watch any of it.
Get a free AI search audit.
We will show you where your site stands and what would make your business clearer to search engines and AI assistants.